The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a Marketing Manager or a Business Manager/Director.

Topics include:

• Understanding the legal, regulatory and ethical requirements in sales and marketing
• Using collaborative technology
• Principles of marketing and evaluation
• Digital marketing metrics and analytics
• Working to marketing briefs and instructions
• Use digital and social media in marketing campaigns
• Creating and optimising web content
• Email marketing
• Content marketing
• Search Engine marketing

Example job roles include: Digital Marketing Assistant/Digital Marketing Executive/Digital Marketing Co-ordinator/Campaign Executive/Social Media Executive/Content Co-ordinator/Email Marketing Assistant/SEO Executive/Analytics Executive/Digital Marketing Technologist/Advertising Executive.

Achieve:

• Level 3 Digital Marker Diploma
• BCS Level 3 Digital Marketer Modules
• End Point Assessment
• If required: Functional Skills (English, Maths)

Next steps: Some Apprentices go into employment either in-house or at an agency OR can progress onto the specialist Level 4 Software Developer Apprenticeship.

Every employer is different and therefore the entry requirements can vary. As a guide, you ideally need GCSE grade 4 in English and Maths. However, we will work with you and provide additional support to help you achieve their requirements, either prior to your Apprenticeship or during the delivery of your programme.

Apprentices have access to all facilities across the College. These include the College Learning Resource Centres and the College Gym.