Multi-Channel Marketer Apprenticeship

Frequently Asked Questions

Do I need previous marketing experience to start this apprenticeship?

No. You do not need to be an experienced marketer, but you will need to be employed in a suitable role where you can contribute to marketing activity. An interest in social media, digital content, business and customer behaviour will be useful.

What digital marketing skills will I develop?

You will develop skills across social media, content creation, websites, search engine optimisation, email marketing, analytics and campaign planning. You will also use tools for images, video, spreadsheets and website content.

Will I get to work on real marketing campaigns?

Yes. Your job role should give you opportunities to contribute to and run marketing activity. This could include social media campaigns, email marketing, website content, paid advertising or other digital channels.

How will I be assessed?

You will develop and demonstrate your skills through your day-to-day role before completing an End Point Assessment (EPA). You will need to show that you can contribute to marketing strategy, deliver campaigns and analyse their performance.

What can I progress to after completing the apprenticeship?

You could progress into roles such as digital marketer, social media executive, content marketer or marketing executive. You could also continue to a higher-level apprenticeship or further study in marketing, digital communications or business.