Skills Bootcamp – Content Creation

The Content Creation pathway acts as a higher-level bootcamp built on the fundamental skills developed from the Digital Marketing bootcamp.

Learners will explore a range of marketing scenarios and content strategies to establish best practices when communicating with online audiences. Learners will explore the use of different tools and techniques, via a range of platforms to cultivate online conversational styles to model organisational standards, narratives, and brands. Learners will develop their own content, communication strategies, and presentation practices to tackle both linear and dynamic challenges, towards online opportunities. This structure will aim to teach learners new strategies to deliver digital campaigns successfully.

Developing soft skills is an integral part of the pathway, with design principals taught mirroring employer requirements that aim to successfully forge a lasting career in digital marketing, and community engagement. Learners will be introduced to online and bespoke design software, exploring guidelines and principals with an attention to the purpose of design towards online communications. Developing skills to create engaging content, that is both effective in tone, and constructive for continued creation within the respective community audience.

Learners will explore marketing examples, and influencer articles, to examine the creative communication and content approaches that are used in real-world examples; learners will be able to develop a knowledge of the skills associated with digital communication, and how to implement effective strategies to develop content for online communications.

For more information please contact one of our Adult Advisors:
Email: adultadvice@exe-coll.ac.uk
Call: 01392 400170

• You are 19 years or over
• You live in Devon or Cornwall
• You have the right to work in the UK
• You have lived in the UK or EU/EAA for the last 3 years or have a residency status that makes you exempt from this rule
• English skills including written/spoken required with Level 1 being the minimum
• You have not completed another Skills Bootcamp in this current financial year
• If you are fully employed, your employer will be asked to pay a contribution. If you are part-time employed, funding will depend on your circumstances
• If you are self-employed, you need to show commitment to building your business and provide evidence of a business plan that reflects the knowledge and skills this course has to offer.
• You are committed to participating in delivery sessions for 12-16 weeks

All applicants will be assessed at interview.

This course will be taught in the brand new state-of-the-art Institute of Technology, Digital and Data Centre with the latest hardware and digital suites.