UAL Foundation Diploma in Art and Design student Helen Street is on cloud nine after her logo design was chosen to represent local outdoor adventure and fitness training business 'Adventurecise'

Helen Street was one of 24 students to produce logo designs for 'Adventurecise', she said “I was delighted to take part in the project and really surprised to have won! The idea of my design was that it incorporates a mountain and wave to show the variety of activities the company offers all in one image”. Fellow student Joshua Wainwright came up with the strap line for Adventurecise: “Exercise Your Sense of Adventure”.

Tutor, Nigel Lowe was really pleased that his Art Foundation Diploma students were given the chance to take part in the 4 week long project to design a logo for 'Adventurecise'; he said “it gave them a fantastic opportunity to gain some experience as part of their specialism in graphics, working on a real project for a client – designing a logo which will actually be used by a company is very motivational for the students and inspires them in their work”

Nigel described Helen's winning logo design as “strong, distinctive and effectively (but subtly) communicating the nature of the activities offered by Adventurecise – i.e. mountain biking, climbing and canoeing”

Tom Howe, founder of Adventurecise, was really pleased with the quality of the work produced by the students; he said “It was not an easy decision to make as all the entries were really strong. I'm really impressed with Helen's winning design and it is now on our website and t-shirts and we're hoping to win a Big Lottery Fund grant to be able to commission the logo design on the company's cars, drinks bottles and much more”.

Helen received a certificate, vouchers to buy materials to help with her course and an activity voucher for 'Adventurecise' to take part in outdoor adventure activities with friends over the summer.

Helen has received several offers of places at universities to further her studies in Art and Design and has accepted her place at Leeds College of Art.

To find out about Adventurecise visit http://www.adventureciseuk.co.uk