CELEBRITY chef Michael Caines MBE has officially launched Exeter College’s new Apprenticeship Guide as part of national Apprenticeships Week.

The Apprenticeship Guide 2009-10 details all the courses an apprentice can study at Exeter College, including hospitality and catering, automotive, hairdressing, engineering and childcare.

It was launched at a breakfast in the college’s training restaurant, @34, which was attended by local employers and current apprentices.

Former Exeter College student Mr Caines, Operational Partner and Director of Abode Hotels and Executive Chef at Gidleigh Park, praised the apprenticeship scheme.

“We want to attract people into vocational learning at 13 or 14 when they are making their career decisions. Apprenticeships are a terrific way to get young people into industry and give them the skills they require to succeed, which benefits employers helping them increase their market share.”

Exeter College is hosting a series of events to mark the second Apprenticeships Week.

On Monday more than 70 apprentices and media and performing arts students paraded through Exeter city centre wearing Sir Alan Sugar masks.

It was the first day of the Learning and Skills Council’s campaign which is being fronted by the founder of Amstrad and star from the BBC’s The Apprentice.

Rob Bosworth, assistant principal for skills at Exeter College, said: “Apprenticeships are one of many training solutions Exeter College is offering the local community at present. It is essential in the current climate, whether upskilling or reskilling, that people have access to quality training opportunities.”