Skills Bootcamp – Digital Marketing

The Digital Marketing Bootcamp has been designed to give learners the essential skills, knowledge and confidence they need to succeed in today’s fast-moving digital sector.

The Bootcamp is structured around six core modules:

• Media Platforms – foundations of marketing, segmentation, and platform use
• Lifecycles – digital product delivery, customer journeys, and CRM
• SEO – content optimisation, troubleshooting, and search strategy
• Google IQ – using analytics to inform and measure success
• Campaigns – planning, copywriting, content delivery and evaluation
• Progression and Recruitment – CV support, interview prep and employer engagement (for those unemployed)

Our Skills Bootcamp is aimed at those who are:

• Unemployed and looking to gain employment and skills in the Digital Marketing industry, or;
• Self-employed, looking to increase customer base and develop a business plan,
• Those employed looking to move into a digital marketing role or take on digital marketing duties in the current role.

For more information, please contact one of our Adult Advisers:

Email: adultadvice@exe-coll.ac.uk

Call: 01392 400170

Applicants for this course need to be either:

• Unemployed – committed to actively seeking employment opportunities independently during the course and provide evidence of a job interview and job offer within your subject area.
• Self-employed – If you are self-employed you are committed to building your business and provide evidence of a business plan that reflects the knowledge and skills, you have acquired and evidence of engagement with new clients.
• Employed – using the skills learnt in the Bootcamp to take on a new role or duties in your current role. Your employer will be asked to pay a contribution dependent on the size of the organisation.  If you are part time employed funding will depend on your circumstances.

To apply you will need to meet the following criteria:

• You are 19 years or over.
• You have the right to work in the UK.
• You have lived in the UK or EU/EAA for the last 3 years or have a residency status that makes you exempt from this rule.
• English skills including written/spoken required with Level 1 being the minimum.
• You have not completed another Skills Bootcamp in this current financial year.
• You are committed to participating in delivery sessions for 12 weeks.
• This course is open to aged 19+ residents of Devon only who have a right to work in the UK.

All applicants will be assessed at interview.

This Skills Bootcamps is delivered at the Exeter College Digital and Data Centre, Hele Road, EX4 4JS