Multi-Channel Marketer Apprenticeship

You will:

• Develop your knowledge of social media within a business
• Learn the principles of keywords and optimisation
• Learn about content management systems and website creation
• Learn how to analyse and create data reports
• Learn about imaging, video, website and spreadsheet software

Apprentices will need to be working towards and achieve the following job role requirements before their End Point Assessment (EPA):

• Contributes towards marketing execution and strategy
• Has involvement in the companies social media channels
• Has the avenue to run a marketing campaign
• Reviews, monitors and analyses online activity
• Applies at least two of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click

Every employer is different and therefore the entry requirements can vary. As a guide, you will need GCSE grade 4 in English and Maths. However, we will work with you and provide additional support to help you achieve their requirements, either prior to your apprenticeship or during the delivery of your programme.

If you are 19 or over, functional skills are not required unless requested by the apprentice’s employer.