The primary role of a Multi-Channel Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to reach, engage with and retain customers, promoting a product or service. A Multi-Channel Marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a Marketing Manager or a Business Manager/Director.

You will:

• Develop your knowledge of social media within a business
• Learn the principles of keywords and optimisation
• Learn about content management systems and website creation
• Learn how to analyse and create data reports
• Learn about imaging, video, website and spreadsheet software

This Apprenticeship is for you if you have a creative mind, are interested in market trends and are confident using IT. You should also be business minded and analytical.

Next steps: On completion you may consider developing your skills in a specialist area, including the Level 4 Apprenticeship in Data Analytics, Project Management or Software Development. Alternatively, you could go straight into full time employment.

Every employer is different and therefore the entry requirements can vary. As a guide, you ideally need GCSE grade 4 in English and Maths. However, we will work with you and provide additional support to help you achieve their requirements, either prior to your Apprenticeship or during the delivery of your programme.

Apprentices have access to all facilities across the College. These include the College Learning Resource Centres and the College Gym.