Bootcamps – Digital Marketing

Bootcamps – Digital Marketing

Digital Marketers are tasked to define, design, and build digital campaigns across platforms to drive customer acquisition, retention, and engagement. They form part of the digital team in a business and take responsibility for most of the linear elements of the marketing campaign.

  • Course Type Adult - Professional
  • Subject Area Digital Skills and Business
  • Qualification Bootcamp
  • Study Mode: Part Time Only
  • Course Level Level 3
  • Location Digital and Data Centre, Hele Road site
  • Course Length 12 weeks
  • Start Date 14th January 2022
  • End Date 15th April 2022
  • Day 1 day a week (Blended learning)
  • Times 9am-4pm
  • Fee Funded
  • Reduced Fee

    N/A

Overview

The course is one day per week 9am-1pm over 12 weeks with a coaching and mentoring session available on the same day 2-4pm to support your professional development. This course is delivered at our Digital and Data Centre at our Hele Road site and online.

Induction, the first week of each module, and graduation week will be held on site at Exeter College.

The second week of each module will be taught live online using the Microsoft Teams platform, with the option to attend in person if you prefer.

During the coaching and mentoring sessions there will be progress reviews, an opportunity to further discuss the content of the programme, as well as focusing on Individual Professional Development, reflecting on skills development and individual target setting, and supporting those applying for a change of job role.

During the course you will create an online portfolio of work to showcase your development.

In the final week of the programme there will be interview preparation, final portfolio feedback, visiting speaker talks and graduation!

Module 1: Media Platforms

Target Skills

  • How digital platforms integrate into the working environment.
  • Basic marketing principles.
  • Market segmentation.
  • similarities and differences between major social media platforms.

Module 2: Lifecycles

Target Skills

  • Latest developments in digital media technologies.
  • Delivery lifecycle of digital media products.
  • The customer lifecycle.
  • Roles and models of customer relationship marketing.

Module 3: SEO

Target Skills

  • Search Engine Optimisation and how to implement digital campaigns across a variety of platforms.
  • Fundamentals of the web and networking.
  • Structured techniques to problem solving.
  • Problems and issue resolution across a variety of digital platforms.

Module 4: Google IQ

Target Skills

  • Basic and advanced Google Analytics concepts.
  • Planning and principles, implementation and data collection.
  • Reports, metrics and dimensions.
  • Builds digital campaigns across platforms. 1/2

Module 5: Campaigns

Target Skills

  • Builds digital campaigns across platforms. 2/2
  • Digital etiquette.
  • Using digital tools effectively.
  • Copywriting across digital platforms.
Entry Requirements

We would recommend GCSE grade C or above in English and Maths or equivalent. Applications that meet these requirements will be accepted pending interview.

Facilities

The New Digital and Data Centre is part of the South West institute of Technology, open from June 2021 we hope to deliver effective and high quality programmes which help develop local business and promote employability.

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    Speak to us today on 01392 400500 or email info@exe-coll.ac.uk.

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