Skills Bootcamp – Digital Marketing
This course is currently closed for 2024 entry. More dates coming soon.
Digital Marketers are tasked to define, design, and build digital campaigns across platforms to drive customer acquisition, retention, and engagement. They form part of the digital team in a business and take responsibility for most of the linear elements of the marketing campaign.
Course Information
- Course Type Adult - Professional
- Subject Area Digital and Data
- Qualification Digital Insight
- Study Mode: Part Time Only
- Course Level Level 3
- Location Digital and Data Centre, Hele Road site
- Course Length 12-16 weeks
- Fee Funded
- Overview
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The course is one day per week over 12-16 weeks with a coaching and mentoring session available on the same day to support your professional development. This course is delivered at our Digital and Data Centre at our Hele Road site and online.
Induction, the first week of each module, and graduation week will be held on site at Exeter College.
The second week of each module will be taught live online using the Microsoft Teams platform, with the option to attend in person if you prefer.
During the coaching and mentoring sessions there will be progress reviews, an opportunity to further discuss the content of the programme, as well as focusing on Individual Professional Development, reflecting on skills development and individual target setting, and supporting those applying for a change of job role.
During the course you will create an online portfolio of work to showcase your development.
In the final week of the programme there will be interview preparation, final portfolio feedback, visiting speaker talks and graduation!
Module 1: Media Platforms
Target Skills
- How digital platforms integrate into the working environment.
- Basic marketing principles.
- Market segmentation.
- similarities and differences between major social media platforms.
Module 2: Lifecycles
Target Skills
- Latest developments in digital media technologies.
- Delivery lifecycle of digital media products.
- The customer lifecycle.
- Roles and models of customer relationship marketing.
Module 3: SEO
Target Skills
- Search Engine Optimisation and how to implement digital campaigns across a variety of platforms.
- Fundamentals of the web and networking.
- Structured techniques to problem solving.
- Problems and issue resolution across a variety of digital platforms.
Module 4: Google IQ
Target Skills
- Basic and advanced Google Analytics concepts.
- Planning and principles, implementation and data collection.
- Reports, metrics and dimensions.
- Builds digital campaigns across platforms. 1/2
Module 5: Campaigns
Target Skills
- Builds digital campaigns across platforms. 2/2
- Digital etiquette.
- Using digital tools effectively.
- Copywriting across digital platforms.
- Entry Requirements
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Applicants for this course need to be, unemployed – looking for a role in the Digital/Data field, self-employed or looking for new employment. If you are employed and are upskilling, your employer may be asked to pay a contribution dependant on your circumstances. This course is open to residents of Devon and Cornwall only. All applicants will be assessed at interview.
- Facilities
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The New Digital and Data Centre is part of the South West institute of Technology, open from June 2021 we hope to deliver effective and high quality programmes which help develop local business and promote employability.
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Have a question?
If you have questions or would like to speak to someone, our team of Customer Service Advisers can help answer your questions or direct your enquiry to the correct team.
Speak to us today on 01392 400500 or send us a message using our contact form: www.exe-coll.ac.uk/contact. -
Ready to find out more?
Why not come along to one of our open events, a chance to explore our facilities, ask questions about our courses and find out more about being a student at Exeter College. Visit our open events page to find out more today.
What our students think?
“I found the course through online advertising. I wanted to gain more experience, knowledge and confidence around the topic of digital marketing so that I had more accessibility to gain a role in digital marketing. I would highly recommend the digital insights course to others as it was a fun environment to learn in and... Read more >
“I am studying ESOL to improve my English and Maths GCSE at College, as well at the Software Development Bootcamp. I am doing the Bootcamp to find out about Software Development and try to improve my skills and work in IT afterwards perhaps. The course explains the basic fundamentals of software and what work is... Read more >
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