Digital Marketer - Advanced Apprenticeship
Faculty of Professional and Adult Learning
Faculty Level Location Length Ask Apply
Professional and Adult Learning Level 3 Victoria House up to 1.5 years

What is it like to study this course and how will I be assessed?

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a  Marketing Manager or a Business Manager/Director.

What topics will I study?

Topics include:

  • Understanding the legal, regulatory and ethical requirements in sales and marketing
  • Using collaborative technology
  • Principles of marketing and evaluation
  • Digital marketing metrics and analytics
  • Working to marketing briefs and instructions
  • Use digital and social media in marketing campaigns
  • Creating and optimising web content
  • Email marketing
  • Content marketing
  • Search Engine marketing

What experiences will I get?

What are the entry requirements?

Maths and English GCSE, grade C/4 (or equivalent). If you do not have these qualifications our team will support you to gain these skills alongside your apprenticeship.

What facilities are there?

Our award-winning Learning Centres give you round-the-clock access to college notes as well as a huge range of online books and resources to help you with your studies.
We've gained national recognition for outstanding employer and Apprentice support. You can also benefit from our links to over 200 employers within this sector.

What can the course lead on to?

Some apprentices go into employment either in-house or at an agency OR  can progress onto the specialist Level 4 Software Developer Apprenticeship

Are there any additional costs?

What support can I get?

To be confirmed.

What will this training cost me?

This can vary depending on the age of the Apprentice and the size of an organisation. Please contact a Training and Recruitment Advisor on 01392 400800 for more information.

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