Digital Marketer - Advanced Apprenticeship
Faculty of Professional and Adult Learning
Faculty Level Location Length Ask Apply
Professional and Adult Learning Level 3 Victoria House up to 1.5 years

What is it like to study this course and how will I be assessed?

The Advanced Apprenticeship in Digital Marketing is aimed at learners who are interested in developing a new set of skills needed by creative industries employers - a fusion of creativity, technology and business. Ranging from content management to website creation, the Apprenticeship delivers the skills required by employers to compete and progress in a digital world.

What topics will I study?

You will study units such as:

  • Understanding the business environment (M)
  • Understand legal, regulatory and ethical requirements in sales and marketing (M)
  • Using collaborative technology (M)
  • Principles of marketing and evaluation (M)
  • Develop own professionalism (M)
  • Digital marketing metrics and analytics (M)
  • Principles of social media advertising and promotion
  • Search engine marketing
  • Content marketing
  • Marketing on mobile devices
  • Online display advertising
  • Email marketing
  • Principles of marketing stakeholder relationships
  • Brand development
  • Project management
  • Produce copy for digital media communication
  • Delivering e-commerce solutions
  • Imaging software
  • Video software
  • Website Software
  • Spreadsheet software
  • Principles of Social Media within a business
  • Principles of keywords and optimisation
  • Content management system website creation
  • Analyse and report data

What experiences will I get?

Further information to follow.

What are the entry requirements?

Every employer is different and therefore the entry requirements can vary. As a guide you ideally need a Level 2 qualification and GCSE grade 4 or above in English and maths and in some cases ICT, however, we will work with you and provide additional support in order to help you achieve the functional skills element or GCSE requirements of the Apprenticeship. Support can be delivered either prior to your Apprenticeship via a traineeship or during the delivery of your programme.

What facilities are there?

You will have access to a learning centre.

What can the course lead on to?

This course will launch you directly into working in the creative and digital industry and provides an excellent way to build your career and progress to further training and education.

Are there any additional costs?

To be confirmed.

What support can I get?

To be confirmed.

What will this training cost me?

This can vary depending on the age of the Apprentice and the size of an organisation. Please contact a Training and Recruitment Advisor on 01392 400800 for more information.

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College Prospectus

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